Pinterest is a traffic powerhouse and can be used to grow your business. Many people are driving hundreds of thousands of website clicks each month by using Pinterest. However, Pinterest is not an overnight solution and here is why.
What Is Pinterest?
Before we jump into why you shouldn’t expect quick results with Pinterest, some of you might be asking “what even is Pinterest?”
Pinterest is an image-based social media platform, although it works more like a search engine. Whereas with Facebook or Instagram, you don’t use Pinterest to interact with friends, family, followers. You are more likely to use Pinterest similar to Google or YouTube, to search for topics.
Pinterest marketing is extremely beneficial and many business owners and bloggers use Pinterest to drive traffic to their website, e-commerce store, blog
Why You Shouldn’t Expect Quick Results With Pinterest Marketing
You see, Pinterest is a slow working platform. The lifespan of a pin is 1600 times longer than a usual Facebook post. On one hand, this is great because it means that you can post a single pin and it has the potential to bring you traffic for weeks, months, even years to come.
Nevertheless, there is also the downside of being a Pinterest beginner. Because your account is new, you will have to put in a lot of daily work before you begin to see results. Think of it like this: because the life span of a pin is very long, it’s going to take some time before your pins start to rank high within the searches and start to gain attention.
Each pin you post increases your chances of gaining traffic, so you need to be consistent daily.
I have always said that Pinterest is like a baby – it needs to be nurtured daily and requires a lot of work to get started. However, once you have put that initial work in, you will receive big results.
When Will I Start To See Results?
This might not be the answer you were looking for (please forgive me), but there is no set time limit on when you will begin to see results. Each niche is different and often, timing plays a huge part. For example, if you post a blog about cookie recipes and that topic is trending, then you will gain traffic much quicker.
With my first website BrighterCraft.com, I was lucky enough to hit 100,000 monthly website views within 4 months. With my second website AglowLifestyle.com, I reached 100,000 monthly website views within 8 months. I wasn’t posting consistently for 4 months, which meant my account and website grew a lot slower.
What I would recommend doing is being consistent each day with your posting on Pinterest. Follow the posting ratio:
• 10-30 of your own new pins daily.
• 1-5 pins saved from other users daily.
Pinterest marketing is extremely underated, so I’d say take the jump and dive in. To learn more about harnessing Pinterest to drive traffic, pick up my eBook Big Pin Energy today. This will help you and provide you with everything you need to know to use Pinterest successfully.
Sadly, you won’t see results overnight using Pinterest. You have to stick with posting daily, even if you feel discouraged and want to give up. Think about the bigger picture and the end goal. Eventually, you will see traffic.
Pingback: How Much Work Goes Into Writing a Blog Post? on June 8, 2020