Tailwind is probably the most popular Pinterest scheduling tool. So many bloggers swear by it and rave that it’s the best thing since sliced bread. However, I am here today to discuss if Tailwind really is worth the money.
What Is Tailwind?
Before I discuss whether Tailwind is essential for Pinterest growth, some of you may not be familiar with the platform. Tailwind is basically an external Pinterest scheduling tool. It allows you to schedule your pins, as well as your re-pin. There are also added features such as Tailwind Tribes, which work similarly to Pinterest group boards.
Why Would You Use Tailwind?
I personally used Tailwind back in October 2019. I was travelling around India and wanted my Pinterest account to be automated, so I could enjoy my holiday and not have to think about work.
I do think the fact that you can schedule mass amounts of pins to be pretty useful, especially if you travel a lot.
I know a lot of bloggers and Pinterest users love Tailwind’s Tribe’s feature. Tribes work similarly to Pinterest group boards. Essentially, you re-pin content from other users and in turn, are able to post one of your pins for the group to re-pin. Kind of similar to the “like for like” concept on Instagram.
The Million Dollar Question
So, is Tailwind really worth the money?
In my opinion, no… but let me explain why.
Tailwind is great if you want to mass schedule pins whilst you are away. However, apart from that, it lacks any real purpose.
There is a feature on Tailwind that allows you to re-pin your most popular pins. Doing this is meant to “boost” those pins, gaining them more and more engagement. However, the issue with this is that re-pinning your pins multiple times is actually considered to be spam in Pinterest’s eyes.
Pinterest favours NEW, fresh content. Not re-pinning old content over and over again.
Tailwind Tribes aren’t purposeful either. The saves you get from using groups like that are not coming from people who are interested in your content. They are saving your pins because they have to and because they want their turn at posting their pins. Instead, I would recommend ditching Tailwind Tribes and even Pinterest group boards for that matter.
I wouldn’t just give my opinion on a platform without giving you an alternative. I know that you deserve better than that!
Most people don’t realise that Pinterest has its own scheduling feature. What lets it down is the fact you can only schedule 30 of your own pins at a time, but it is free and works perfectly. This is what I use for daily scheduling and it hasn’t negatively impacted my traffic.
Using Pinterest’s Scheduler
• Go to Pinterest and click the red circle with the white plus. This is usually found in the top right corner of the screen
• Click “create a pin”.
• Here you are given the option to post the pin “immediately” or “publish at a later date”. You want to select “publish at a later date” and set the time to whatever you want.
• Add your title, description, link, and select what board you want the pin to be posted to.
• Hit publish.
Don’t Be Fooled
Over the few years that I have been blogging, I have seen dozens of people recommend Tailwind. Now, I’m not saying that all of these people are promoting the platform because they have an alternative purpose. However, Tailwind does have an affiliate program. Some of those people promoting Tailwind may be doing so to bag a sweet affiliate check at the end of it.
In conclusion, use Tailwind if you really want to. I believe they do have a free trial, so you could use that and see how things go. Using it as a way to schedule mass amounts of pins is great and is useful. Even I would use that feature again if I was planning another trip.
However, you still have to put in the work if you want to grow your Pinterest account. Tailwind isn’t just a quick fix for that. I grew 2 websites to generate over 350,000 views combined without Tailwinds help, so it is possible.