The end goal of Pinterest marketing is to generate traffic. However, sometimes that isn’t as clear cut as it’s meant to be. Having a problem with a high Pinterest monthly viewers figure, but low traffic? Discover why and how to fix it.
What Does The Monthly Viewers Figure Actually Mean?
Before I discuss why your monthly viewers figure is high, but traffic low, I have to explain what the monthly viewers figure actually means.
The monthly viewer’s figure is calculated on the number of people who have seen the pins that you have posted, as well as the pins you have saved from other users. This does not necessarily mean that the viewer has interacted, saved or clicked these pins. It is simply the number of times your pins have appeared in Pinterest’s feed.
Having a high monthly viewers number can be exciting. However, if you are not receiving traffic then the number is pretty meaningless. I’m much more concerned with the number of people who are clicking and saving my pins. I want real traffic to my website, not 10M monthly viewers.
In short, monthly viewers is just a vanity number.
Number 1 Reason Why Your Monthly Viewers Is High, But Traffic Is Low
Here is the answer you have all been waiting for…
The number one reason why your monthly viewers figure is high, but traffic is low is because you are saving too much content from other users.
As mentioned above, the monthly viewer’s figure is calculated on the number of people who have seen your pins overall. By saving a lot of content from other users, this will increase your monthly viewer’s figure. The traffic will then be redirected to the pins you have saved, so the creator of those will receive the traffic and not you.
Remember, the way you generate traffic on Pinterest is by posting pins that link back to your blog, website, e-commerce store, etc.
Niche Does Play A Part
Something most “Pinterest gurus” won’t tell you is that niche does play a part with having a high monthly viewers figure, but low traffic.
Well, some niches sadly have a lower click-through rate. This means that although the pins might get saved a lot, they are less likely to receive any clicks.
The most popular type of content that I have seen this issue with is quotes. Most people will save or download quote pins, but there is no real reason to click through. Think of it like this – you want the viewer to click on your link to learn more. With content like recipes, this is easy because obviously the viewer wants to click on your website to learn how to make the recipe advertised. With content like quotes, the quote already says everything the viewer needs to know, so they are less likely to click on your link to learn more.
How Can You Increase Your Traffic?
Outside from changing your niche and content, there are a few different things that you can do to increase your traffic.
Cut down on the amount of content you are saving from other users.
There is a perfect pinning ratio that I always recommend.
• Post 10-30 of your own new pins daily.
• Save 1-5 pins from other users daily.
Call to action
Something that is hugely underestimated with Pinterest is adding a call to action to your pin descriptions. By doing this, you are giving the viewer an extra “nudge” to click through to your website.
Try out these call to actions in your pin descriptions:
• Learn more
• Discover more
• Click to read more
Wrapping it up, I would say to ignore the monthly viewers figure as much as possible. Always focus on how much traffic you are receiving and try to increase it as much as possible. Saves are great, but traffic is better.