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Pinterest Marketing

Can Pinterest Work For All Niches?

Reading Time: 2 minutes

Personally, Pinterest is my favourite social media. It gives you the ability to generate unlimited and free traffic. Your posts on there can spread like a wildfire and if lucky, can bring you traffic for weeks, months, even years to come.

However, do all niches work on Pinterest?

By comparison to the likes of Twitter and Facebook, Pinterest is pretty niche. My boyfriend tried to use Pinterest to drive traffic to a motorbike focused blog, but it just didn’t work. This is because this niche just isn’t popular on Pinterest. Some Pinterest niches gain a lot of engagement, others just don’t.


Breaking Down Demographics

Before you start on Pinterest, you might want to take into account the demographics. Especially if you are wanting to drive traffic to an e-commerce store, knowing the demographics are crucial in positioning your brand.

• Around 70% of its users are female.

• High-income households are twice as likely to use Pinterest, compared to low-income households.

• 52% of millennials use Pinterest every month.

• 34% of Users aged 18-29 in the US use Pinterest.

• 42% of US women adults use Pinterest.

Pinterest Demographics for 2019

Research, Research, Research

If you want to get started with Pinterest, you should take into account the demographics. You want to do some research on whether your niche and audience are even using Pinterest.

How do you do that?

Well, the most simple way is to get to Pinterest and type in your niche or keywords relevant to your niche.

For example, if I’m a vegan food blogger, I’ll type in “vegan food recipes.

Look through the pins, the boards, and explore. If you see over 50+ pins that are high quality, then congrats, your niche is pretty popular on Pinterest.

What I would say is play around with keywords. You might be able to search for the same keyword 3 different times and the results may differ.


The Most Important Question

At the time of writing this post, what are the most popular niches on Pinterest?

• Food and drink recipes

• Fashion

• Travel

• Beauty

• Lifestyle

• DIY / Crafts

• Education


Don’t Panic

Now, if you want to get into Pinterest and I haven’t mentioned your niche above, don’t panic and re-evaluate your life.

What I would recommend is going to, as well as Pinterest itself as mentioned above, and doing some research.

Pinterest Trends

You could even try using Pinterest daily for a couple of months and see what happens. When I first started my Pinterest account, I didn’t expect the art niche to be popular but my account grew and grew. Not it generates mass amounts of traffic each day, thanks to Pinterest.

So, give Pinterest a try and see for yourself!

I’m always happy to help too, just shoot me a DM on Twitter if you have any specific questions.