Pinterest is one of the most underrated social media platforms. It gives business owners the ability to market their brand to millions of people, as well as drive unlimited and free traffic to any location.
Let’s dive into 5 Reasons Why You Should Be Using Pinterest To Grow Your Business.
What Is Pinterest?
Pinterest is an image-based social media platform, although it works more like a search engine. Whereas with Facebook or Instagram, you don’t use Pinterest to interact with friends, family, followers. You are more likely to use Pinterest similar to Google or YouTube, to search for topics.
Pinterest marketing is extremely beneficial and many business owners and bloggers use Pinterest to drive traffic to their website, e-commerce store, blog.
How Does Pinterest Work?
Pinterest works by posting images and videos which are called “pins”. These “pins” are then saved to relevant “boards”, which are basically folders. You can also “re-pin” content from other users to your relevant boards.
To each “pin” you post, you are able to include a link. This is how the viewer finds your website. I like to think of “pins” as advertisements for your website, blog posts, products.
Why Would You Use Pinterest?
Well, it depends on what you want to use Pinterest for. Typically, there are two different types of people who use the platform:
1. Those who use Pinterest to consume content – search the platform to learn things, find information, gain inspiration.
2. Those who use Pinterest to create content – drive traffic, sell products, grow their email list, etc.
5 Reasons Why You Should Be Using Pinterest To Grow Your Business
1. Free traffic to ANY location
Pinterest is a force to be reckoned with when it comes to traffic.
Most people think that Pinterest is used to drive traffic to blogs. Although this is true, you can drive traffic to ANY location.
The possibilities really are endless.
You could direct views to your:
• Gumroad products
• Email list
• YouTube channel
• e-commence store
2. It’s free!
Now, on a lot of platforms, it’s easier to pay for ads to gain exposure. However, this is not necessary on Pinterest. The organic reach on Pinterest is still pretty strong, so you can use the platform effectively, totally free.
3. It can make you money
Linking into driving traffic, using Pinterest to get eyes on your products or website can quickly result in a profitable side hustle.
Well, it depends on your method of monetisation.
The more people that click through to your e-commerce store, some of those people will turn into customers.
The more people that click through to your blog, the more you will earn from ad revenue.
The more people that click through to your email list…
You get my point.
Personally, Pinterest makes me a few thousand dollars every month. I monetise by driving traffic to my blog, which has ads on. So, every time someone clicks on my blog, I get paid.
4. It can boost your organic search traffic
Yes, you read that right. This is because Pinterest acts as a catalyst for Google search traffic.
I wrote a blog post going deeper into this point, click to read it.
5. It’s easy to find what content works best
Unlike other platforms, Pinterest allows you to find what topics are trending and most popular.
Why is this beneficial?
This is beneficial because it means you can create content that you KNOW will gain attention. Using resources like trends.Pinterest.com, you are able to analyse keywords to figure out what topics are gaining a lot of attention right now. Effectively, Pinterest is literally giving you content ideas that you can then profit from.
Have I convinced you to take the jump and dive into Pinterest? I hope I have because it really is underrated!